Now Google says it might use your Gmail and Google Photos data to target ads

Google updated its privacy policy on October 16 to add an exception allowing data from Drive, Gmail, or Google Photos to be used for personalized ads if users make that data available to other Google services supporting personalized ads, such as AI Mode and Search tools via Personal Intelligence. Advertisers don't get access to the content or personally identifying details, and Google says it won't target ads based on sensitive categories like race, sexual orientation, religion, or health. Users can disconnect apps from Search's Personal Intelligence features or disable Personalized Recommendations in the Search Services Personalization settings page.